Wednesday, March 30, 2011

Aol.com Pages: 51- 105

Summary:
            Bill Von Meister did not let many of his failures bring him down. If he did he would have never reached any success. One of his earlier projects that he spent a lot of time with was his work with the company CVC (Control Video Cooperation). Before Bill was very interested in creating a way to get data from companies and send it off to their consumers in their homes. He noticed that a lot of money would have to be put in, in order for these companies to first send of the materials, and then the data. So he collaborated with CVC a video game company, since the video game industry was booming. He wanted to be able to allow consumers to download games from the consoles themselves and then pay for them via credit card. It would save them the hassle of going out and buying games at the stores instead, they would be able to do that at home.
            Bill, having many connections sought out the partnership with many investors. By having investors pour money into their project it would have a higher success rate. Although the project with CVC was going so well, the gains of the project had a turn for the worst and they started to lose money. They noticed that the video game industry was crashing, and video games were no longer being purchased at the rate they used to be purchased. Mr. Von Meister did not seem to think that it was such a big deal, like always he was already on to the next project, unlike those at CVC who were worried about getting their company back on their feet. To make matters even worse, Bill who about to lose much of his support at CVC was bought a brand new Mercedes sedan. He was off spending his money, while the company was thinking about ways to get money. That was the end at CVC for Bill Von Meiser.

            Unlike CVC, things for AOL were taking a turn for the better. They started to receive more investment deals from very rich people, such as Paul Allen, former vice president of THE Microsoft Company. He wanted to make an investment in this growing company, but to his surprise those at AOL declined his very nice offer. They didn’t want one person to own so much of their still small but growing company. They were also afraid that Paul might be a secret spy sent out to get information about the AOL Company in order for Bill Gates himself, to create an online internet based company like theirs. So either way, they did not want to work with either Paul Allen or Bill gates.
            The biggest surprise was in July on 1993, Jan Brandt and employee at AOL called her boss with an interesting advertising suggestion. She wanted to mass produce 250 million disks that had the AOL software and then make them assemble to the consumers by placing them in cereal boxes, letters etc. By the almost end of 1994, AOL had gained close to 1 million users from it’s before close to 7-10 thousand. In that short amount of time, they were able to gain so much achievement and it opened up a new competition between AOL and Bill Gates.
Quote:
“‘I can buy 20 percent of you or I can buy all of you. Or I can go into this business myself and bury you’” (Swisher 77).
Reaction:
This threat from the world richest man, Bill Gates was what opened the company AOL’s eyes into understanding that their company means a lot to them and they were not going to let some rich man buy them and all of their achievements. Although what Gates supposedly meant was that he really wanted to work with this very rapidly increasing company, AOL did not take advantage of his offer because they wanted to continue with their own personal achievement and keep their successes inside the company instead of handing it over to the guy who they are now having competition with. Which leads back to the point of having confidence and self-trust, if this company did not believe that they were going to get somewhere, they would have not have all of the success that they received.





Aol.com Pages: 1- 51

Summary:
Internet is one of the most popular things in the world. Whether it’s about connecting online to use chat rooms or to connect with old friend’s internet is the way to get to all these things. The book I am reading “Aol.com: How Steve Case beat Bill Gates, Nailed the Netheads, and Made Millions in the War for the Web” by Kara Swisher is about how the internet got started.
            The book starts off with the founder of AOL also known as America Online on his way to Bill Gates house for a meeting with CEO’s of different companies. As he is on a boat on his way to Bill Gates house, he reminisces of how his company even got to a point where they made a lot of money. Being in the house of one of the world’s richest men, it surprised him that he would be in such a category with all these influential people, considering all the ups and downs his company went through.
            The AOL Company, although founded by Steve Case was the seed idea of a man named Bill Von Meister. Being born 1942, even when he was young he was coming up with inventions that no one would have ever thought about.
They called him very creative and smart, considering that even at his young age he came up with a red signal that would indicate when his father was on his way home in order for them to be able to make tea for him as the important figure of the house. But that was only the beginning. Von Meister spent his whole life going from invention to invention, and making thousands off of each. Although none of his inventions lasted long and he ended up dying with tons of debts, his only legacy was thought to be inspiring the creation of AOL which is ironic because no one knew that except for the founder. The author of this book jokes around by saying that if Bill’s name was to be mentioned in the picnic that AOL employees were having, none would ever be able to point out his collaboration with this company.
Quote:
“‘I’m going to make a mark,” said Billy Von Meister. “Just you watch’” (Swisher 12).
Reaction:
Bill Von Meister was a very confident man. He spent most of his time trying to create an innovation that would bring both success and fortune towards him. He never let any of his failures bring him down, which is what led to most of his success. By being a person who never listens to others, and works hard in trying to achieve personal goals, you will achieve most of your goals. You just have to have confidence and respect for yourself and those who are working with you.